Snoop Dogg Net Worth | Inside The Rap Icon's $150M Net Worth

Snoop Dogg Net Worth | Snoop Dogg, or Calvin Cordozar Broadus Jr., is a legend in the world of hip-hop. 

He’s known for his unique lyrical style and huge contributions to music. But there’s more to his story. 

Behind the scenes, Snoop has also made a name for himself as a clever businessperson. 

In this post, we’re exploring Snoop Dogg’s journey from a rising rap star to a savvy entrepreneur. Snoop’s life has been a unique blend of music and money. 

From his early days of writing rhymes in Long Beach, all the way up to his success in Hollywood, Snoop has defied expectations. 

His fame came fast in the 90s, thanks to his charismatic personality and strong work ethic. 

Through verses and visuals, he’s told vivid stories about his life. But one part of his story that’s not as well known is his journey to financial success. 

We’re about to dive deep into Snoop Dogg’s net worth, examining the twists and turns in his path from pop icon to financial powerhouse.

NameSnoop Dogg
Full NameCalvin Cordozar Broadus Jr.
Date of BirthOctober 20, 1971
Age52 years
ProfessionRapper, Singer, Songwriter, Actor, Entrepreneur
Net Worth$150 million
Height6 feet 4 inches (193 cm)
Weight87 kg
Relationship StatusMarried
SpouseShante Taylor
Yearly Income$15 million
Sources of IncomeMusic sales, acting roles, TV shows, endorsements, startups, and business ventures

Music Career

Music Career
Music Career

Snoop Dogg’s music career spans over 25 years, and he has sold over 37 million albums worldwide. 

He has released 16 solo studio albums, many of which went platinum and topped the charts. 

His debut album, Doggystyle, released in 1993, debuted at No. 1 on the Billboard 200 and sold over 800,000 copies in its first week. 

It remains his best-selling album to date with over 5 million units sold in the US.

Some of Snoop’s other top-selling albums include Tha Doggfather, Da Game Is to Be Sold, Not to Be Told, and Tha Last Meal, each selling over 2 million copies. 

He has also had major success with singles like “Gin & Juice,” “What’s My Name?,” and “Drop It Like It’s Hot,” which have sold millions of copies. 

His music videos are iconic and he continues to collaborate with other hit artists.

In the streaming era, Snoop Dogg’s catalog brings in steady revenue. He has over 25 million monthly listeners on Spotify. 

Though album sales have declined, his decades of hits continue to amass streams and royalties.

Tours And Performances

Tours And Performances
Tours And Performances

Snoop Dogg is one of the highest-paid live performers in the music industry. 

According to a leaked price sheet, he charges between $100,000 to $500,000 per show depending on the event. 

Major festivals and tours featuring Snoop Dogg can generate millions in revenue from ticket and merchandise sales.

For example, his co-headlining tour with Wiz Khalifa in 2016 grossed over $30 million according to Billboard

His appearances at festivals like Coachella and Lollapalooza also command massive payouts in the high six figures. 

Snoop continues to book over 50 shows per year as an in-demand headliner. 

Between his live shows, residencies, and festival sets, touring. Remains a significant source of income contributing to Snoop Dogg’s huge net worth.

Endorsements And Sponsorships

Endorsements And Sponsorships
Endorsements And Sponsorships

Beyond his music career, Snoop Dogg has amassed significant wealth through major endorsement deals and sponsorships with a variety of companies and brands. 

One of his most high-profile deals was with Burger King, for which he served as a celebrity spokesperson in commercials promoting their new rib sandwich in 2002. 

Reports say Snoop Dogg earned over $10 million from this campaign (Snoop has earned lucrative endorsement deals with heavy hitters like Burger King and Wonderful Pistachios).

Snoop Dogg also signed a multi-year endorsement deal with Hot Pockets worth several million dollars in the mid-2000s. 

His laidback personality made him a natural fit for their irreverent ad campaign. 

More recently, Snoop partnered with Beyond Meat in 2020 to promote their plant-based burgers and with Petco.

In 2022 for a line of dog accessories. He continues to leverage his fame and appeal into lucrative brand deals across a variety of industries.

Marijuana Business Ventures

Marijuana Business Ventures
Marijuana Business Ventures

Snoop Dogg has built a lucrative business around cannabis, taking advantage of the growing legal marijuana industry. 

One of his most successful ventures is Leafs By Snoop, a line of cannabis products produced in partnership with Canadian cannabis company Canopy Growth. 

Launched in 2015, Leafs By Snoop offers a variety of marijuana strains and edibles, leveraging Snoop’s brand and love for cannabis culture. 

According to one report, the Leafs By Snoop line generates over $10 million in retail sales annually across 5 provinces in Canada.

More recently, Snoop acquired the legendary rap label Death Row Records, announcing plans to launch a new cannabis brand. 

Under the label in partnership with Canadian cannabis company HEXO. Snoop also signed an “exclusive international licensing agreement”. 

In 2023 Atlas Global Brands, a marijuana company based in Canada, to develop and market new cannabis products globally.

Through these deals and partnerships, Snoop continues to find innovative ways to capitalize. 

On the growing legal cannabis industry and promoting cannabis culture, contributing to his net worth.

Media Appearances

Media Appearances
Media Appearances

Snoop Dogg’s charisma and persona have led to various appearances across film, television, and commercials. 

He got his start in the 1992 short film Murder Was The Case based on one of his early songs. 

Since then, he’s appeared in many films and TV shows, often playing comedic versions of himself. 

Some notable acting credits include Training Day with Denzel Washington, Starsky & Hutch with Ben Stiller, and Pitch Perfect 2.

Snoop Dogg has also hosted and starred in various reality shows and documentaries about his life. 

This includes shows like Snoop Dogg’s Father Hood and Martha & Snoop’s Potluck Dinner Party. 

He’s served as a mentor on competition shows like The Voice and American Song Contest. 

Snoop is tapped to appear in commercials as well, for brands like Boost Mobile, Chrysler, and Hot Pockets. 

His comedic timing combined with his signature laidback style make him an appealing spokesperson. 

While not known as a leading male actor, Snoop’s media presence across TV, film, and advertising has bolstered his fame and net worth.

Real Estate

Real Estate
Real Estate

Snoop Dogg’s extensive property portfolio contributes significantly to his net worth. 

He owns several lavish homes across the United States, with his primary house located in Diamond Bar, California.

This sprawling compound is valued at around $2.5 million and spans over 2.5 acres of land. 

It includes many structures like a recording studio, basketball court, wine cellar, and swimming pool. 

Snoop also owns a 10,000-square-foot Mediterranean-style villa in Los Angeles worth over $5 million.

Some of his other real estate holdings are in New York, Miami, and Colorado. 

In total, the various properties owned by Snoop Dogg have been estimated to be worth over $10 million. 

His long music career has enabled him to acquire opulent houses in prime locations.

While his real estate contributes only a fraction of his massive wealth, it reflects his lavish lifestyle as a superstar rapper. 

Snoop uses his homes as his sanctuaries as well as venues to host extravagant parties and events. 

His luxury mansions and penthouses are an integral part of his brand as an uber-successful hip-hop mogul.

Other Investments

Other Investments
Other Investments

Besides his own companies and brands, Snoop Dogg has made notable investments in startups and public companies. 

He is a founding partner of Casa Verde Capital, a venture capital firm focused on the cannabis industry. 

Casa Verde Capital manages a portfolio worth over $300 million. Across over 30 companies, including top cannabis brands like Eaze and LeafLink (Crunchbase).

Snoop also invests in startups, with over $40 million invested into companies like Reddit, Robinhood, and Swedish payment processor Klarna (Tracxn). 

He has a keen eye for promising startups and emerging industries.

In the public markets, Snoop Dogg has invested in major companies like Apple, Microsoft, and Amazon. 

He also owns shares in various cannabis companies as he continues to back the growing marijuana industry (Forbes). 

Omit, Snoop leverages his business acumen and passion for new ventures to build a diverse investment portfolio.

Lifestyle And Expenses

Lifestyle And Expenses
Lifestyle And Expenses

Snoop Dogg is known for living an extravagant lifestyle with luxury purchases and daily costs that match his lavish net worth. 

He owns an expansive car collection that includes several Rolls-Royces, Cadillacs, and other high-end vehicles. 

His home portfolio includes a sprawling compound in Claremont, California that cost several million dollars. He also owns other multi-million dollar homes across the country.

Snoop spends on jewelry, wearing diamond-encrusted necklaces, watches, bracelets, and more at public appearances and in music videos. 

His fashion and accessories collection is estimated to be worth millions. He also enjoys fine dining, private jet travel, and vacations in luxury resorts.

While Snoop’s exact daily costs are not public knowledge, his lavish lifestyle likely requires hundreds of thousands per year to maintain.

From private security and household staff to extravagant purchases and entertainment, Snoop does not hold back on enjoying his wealth. 

However, he has invested wisely over the years to continue growing his net worth through different business ventures and deals.

Total Net Worth Estimate

Total Net Worth Estimate
Total Net Worth Estimate

Snoop Dogg’s net worth has been estimated by various sources to be around $150-$165 million as of 2023. 

Although he’s been a successful rapper and entertainer for over 25 years. He has not yet reached billionaire status like some other hip-hop moguls such as Jay-Z or Kanye West

But, his fortune still dwarfs many of his rap peers such as Eminem ($250 million) and 50 Cent ($30 million).

Much of the misconception around Snoop being a billionaire stems from the massive success of his venture firm Casa Verde Capital. 

While it’s true that CVC has invested in some incredibly lucrative cannabis startups, Snoop does not own 100% of the firm. 

The firm is estimated to manage around $100 million in assets, of which Snoop likely owns a minority stake. Overall, Snoop Dogg sits near the top of the highest-paid rappers of all time. 

While he has expanded his income sources well beyond just music, his estimated net worth of around $150 million proves. 

He’s still extremely successful but not yet a hip-hop billionaire. His continued ventures in arenas like media, and endorsements. And the marijuana industry ensures his net worth will likely keep rising.

Unraveling The Wealth Of Snoop Dogg: FAQ On His Net Worth

What is Snoop Dogg’s net worth?

Snoop Dogg’s estimated net worth is $150 million according to multiple sources.

What contributes to Snoop Dogg’s net worth?

Snoop Dogg has several streams of income contributing to his net worth, including his music career, acting roles, TV shows, business investments, and real estate portfolio.

Has Snoop Dogg’s net worth increased over the years?

Snoop Dogg’s net worth has seen a significant increase over the years due to his sustained popularity, diverse income sources, and successful entrepreneurial ventures.

How did Snoop Dogg accumulate his wealth?

Snoop Dogg accumulated his wealth through his successful music career, TV shows, acting roles, and wise investments in various businesses.

Does Snoop Dogg have any real estate properties?

A part of Snoop Dogg’s net worth comes from his real estate portfolio. He owns several properties in different regions, including a lavish home in Claremont, California.

What are Snoop Dogg’s sources of income?

Snoop Dogg’s income comes from music sales, acting roles, TV shows, real estate, and his ventures into the business world, including partnerships and investments.

What is Snoop Dogg’s annual income?

Snoop Dogg’s annual income varies from year to year based on his various business ventures, album sales, TV appearances, and other revenue streams.

How much has Snoop Dogg earned from his music career?

While exact figures are difficult to quantify, it’s evident that Snoop Dogg has earned a considerable amount from his music career, with over 37 million albums sold worldwide.

What is the role of his business ventures in his net worth?

Snoop Dogg’s business ventures, like his venture into the cannabis industry and co-founding Reddit, play a significant role in increasing his net worth.

How many albums has Snoop Dogg sold?

Snoop Dogg has sold over 37 million albums worldwide, according to the Recording Industry Association of America (RIAA).

How much does Snoop Dogg earn from his TV appearances?

The exact earnings from his TV appearances are unknown, but those represent a noteworthy part of his income, contributing significantly to his net worth.

Has Snoop Dogg invested in startups?

Snoop Dogg has invested in a variety of startups, particularly in the tech industry, including Reddit. His business acumen has contributed to his increasing net worth.


Snoop Dogg is a perfect example of success through talent, flexibility, and smart choices. His growing net worth proves he’s not just a skilled rapper, but also a gifted entrepreneur. 

Every decision he’s made shows how important it is to diversify and plan wisely. 

Despite his wealth, Snoop Dogg is still that down-to-earth rapper from Long Beach. He remains a relatable figure, full of charm and smarts.

His journey from humble beginnings to a net worth of $150 million is a powerful story. 

It shows what hard work, talent, and a sharp mind can achieve. Whether in music or business, Snoop Dogg continues to push boundaries. 

He blends artistry with business smarts in a unique way. From his hit tracks to his profitable businesses. 

Snoop Dogg merges art and acumen. He is not only a cultural icon but also a financial powerhouse. 

His story encourages everyone to follow their dreams. It shows that success is possible, no matter where you start or what your passion is.

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